January 05, 2010
| by Grant Clauser
The Price of 3D TV
For the most part, manufacturers are mum on the pricing of their forthcoming 3D displays.
“3D Ready” or “3D Capable” sets from Mitsubishi and Samsung cost almost nothing more than their “regular” counterparts. Then again, they require external boxes to create the 3D experience. Even so, Mitsubishi’s David Naranjo says the inherent nature of DLP, which Mitsubishi uses for 3D displays, allows 3D to be added with “very little or no cost over our other TVs.”
Panasonic, too, declines to speculate on pricing, but Mayuki Kozuka, general manager of Panasonic’s Storage Devices Business Strategy Office, says, “We are targeting volume so it wouldn’t be that expensive,” likely somewhere between its lower-end and higher-end TV lines.
JVC appears to be the only company currently shipping a truly 3D television set, the 46-inch GD-463D10U flat-panel LCD. The MSRP on the model is $8,995 but currently it is marketed to commercial customers such as studios and medical institutions. Presumably, JVC’s consumer models will be less expensive. Don’t forget to include the price of glasses in your 3D TV calculations. Most consumer manufacturers require active glasses that start at about $100 each, while JVC uses a polarized system that works fine with cheap cardboard specs.
3D and Your Video Gear
Sadly, your existing Blu-ray player will not support 3D. New 3D-enabled players should, however, be backwards-compatible with 2D and older DVDs. Pioneer’s Andy Parsons, who is also the chairman of the promotion committee for the Blu-ray Disc Association, says the format should also allow full 1080p resolution per eye. Your new high-def player will also require the new HDMI 1.4 format.
And unless you’ve already purchased a 3D-capable TV (in most cases from Mitsubishi or Samsung), you’ll need a new TV with HDMI 1.4. Thankfully, you will likely be able to use your old HDMI cable, since HDMI 1.3 cables can support the bandwidth of the 3D format.
It’s All About the Content
So where is all the 3D content coming from? It’s mostly in the form of PC-based video games along with some downloadable video content. There are more than 400 3D games available, including popular titles Resident Evil 5, Assassin’s Creed, Call of Duty 4 and Guitar Hero 3. Computer graphics card maker Nvidia offers the 3D Vision package ($598) that includes a 3D-ready 22-inch Samsung LCD monitor, active LCD glasses, a signal emitter and drivers for a GeForce graphics card to turn a 2D system into 3D.
As for consoles, both Microsoft’s Xbox 360 and Sony’s PlayStation 3 are moving toward 3D solutions. Sony announced in November 2009 that all PS3 consoles will be able to support stereoscopic 3D games through a software update, and that Sony will release games in conjunction with its 3D TV launch in 2010. Software titles have not been announced.
While gamers can get their 3D fix now, home theater enthusiasts will have to wait until later in 2010. The first widespread implementation of 3D in the home is going to come in the form of enhanced Blu-ray Discs. The Blu-ray Disc Association recently finalized the official Blu-ray 3D format. Just about every major manufacturer and movie studio is in on the 3D race, and several 3D Blu-ray players will be a sure thing in 2010.
Sports is also a target for 3D. The NBA has experimented by showing All-Star games in 3D theaters, and the NFL has taken some similar steps. ESPN has pulled off several commercial theater 3D events including the X-Games and college football. Live 3D broadcasts to the home are still a few years off, though. If you still enjoy 3D the old-fashioned way—in the movie theater—some 20 films are slated to debut in 2010.
So will 3D TV be cool? See for yourself. James Cameron’s $250 million Avatar offers just a hint of what we can expect in our living rooms in 2010 and beyond. 3D will not be all about shock value and flying space debris. The medium provides a third dimension for artists to expand their canvas.
Grant Clauser has been covering home electronics for more than 10 years with editorial roles in several consumer and trade magazines. He's done ISF-level damage to hundreds of reviewed products and has had audio training from Home Acoustics Alliance and Sencore. He's also the author of the book The Trouble with Rivers
. Follow him on Twitter @geclauser.