December 11, 2008 by Rachel Cericola
Everyone is cutting back these days. According to a recent survey by Parks Associates, about 66 percent of American consumers have tweaked spending habits to adjust to the current economic climate.
The study says that those consumers are whooping it up a lot less outside the home. Inside though, it’s one big home entertainment party. After all, staying home and staring at the wall doesn’t cushion the blow of not going out to dinner, right?
“For household services such as Internet and pay TV, recessionary concerns have less impact,” said Kurt Scherf, VP and principal analyst for Parks Associates. “Consumers are more likely to cut back on outside entertainment expenses before trimming household services such as home telephone, pay TV, and Internet.”
People may be staying at home more, but that doesn’t mean they aren’t in the need of a little help. Parks says this might be the perfect opportunity for at-home services that offer customer support, self-diagnostic, and troubleshooting solutions.
The report, titled “Digital Media Evolution,” also says that 50 percent of those surveyed said they would be spending less on consumer electronics because of economic conditions.
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Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.
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