Product News
EA Wants a Piece of Wii Fit
Electronic Arts plans to make you sweat with its Active line.
EA Sports Active
EA Sports Active features a wide variety of interactive activities to target both the upper and lower body.
November 13, 2008 by Rachel Cericola

Apparently Nintendo isn’t the only game manufacturer that cares about your money

health. Electronic Arts, producers of the mega-Madden franchise, want to get into the fitness game.

Hot on the heels of Wii Fit, EA will soon release EA Sports Active. The line, which is also for use with the Wii, will use the Wii controller and a leg strap versus Wii Fit’s balance board. However, this isn’t the only difference. Peter Moore, president of EA Sports, told Forbes that gamers should be prepared to get sweaty.

“There needs to be at least a threat of sweating for there to be true cardiovascular exercise,” he said. “We’re bringing with EA Sports Active a more Western philosophy to exercise, which is about getting your heart rate up, keeping it there and sweating.”

Expect EA’s line to include running, lunges and sports, such as tennis. Each game will be priced around $60.

Don’t expect Santa to bring you any titles. EA Sports Active won’t launch until March 2009.

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.

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