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DreamWorks Still Clinging to HD DVD
The movie studio is still planning to release "Bee Movie" on the defunct format next month.
Bee Movie HD DVD
DreamWorks is still planning to release “Bee Movie” on HD DVD. Photo: © 2007 DreamWorks Animation
February 27, 2008 | by Rachel Cericola

DreamWorks apparently wants a supernatural sign from Toshiba in regards to HD DVD. The company’s recent announcement that they would abandon the HD DVD format next month wasn’t enough for the studio; they are still sitting tight, honoring their exclusivity agreement.

“We have a partnership with Toshiba and have an obligation to see this through,” DreamWorks Chief Executive Jeffrey Katzenberg said on Tuesday (via Reuters).

Maybe he didn’t read the fine print; maybe there was no fine print.

Katzenberg went on to say he was waiting to see “what the next step will be,” meaning the studio was waiting to hear from Toshiba.

As of now, DreamWorks is still planning to release the Jerry Seinfield animated hit “Bee Movie” next month, on HD DVD. They might lose out on Blu-ray revenue, but the $150 million they received for their exclusivity deal could cushion the blow.

Katzenberg is just hoping things will be cleared up by the holiday season.

Paramount and DreamWorks received a combined sum for siding with HD DVD. The only other backer, Universal Pictures, announced earlier this month that they would be switching support to the Blu-ray format.



Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.



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Comments (28) Most recent displayed first.
Posted by OVC  on  02/27/08  at  03:37 PM

LOL @ Katzenberg and Dreamworks…

He’ll probably get fired when they don’t make any profit.

Posted by pete  on  02/27/08  at  03:26 PM

I feel it just shows that Dreamworks has honorable people working for them.  They will eventually switch but instead of bailing they are waiting to formerly finalize it like an honorable company would.

Posted by Tyler  on  02/27/08  at  02:47 PM

Hmm…perhaps I would have gotten the point if the article expressly stated it.  Or if the title of the article alluded to it.

Instead we have a sensationalistic headline and the inference that it is silly that Dreamworks is releasing The Bee Movie in HD-DVD only, despite Toshiba ending things.  Universal and Paramount still have SEVERAL HD-DVD exclusive titles coming out in the next few months, some of large releases.  While both Paramount and Universal have stated that they will produce Blu-Ray, it hasn’t had an effect on their HD-DVD only releases over the next few months.  No Blu-Ray releases have been announced either. 

An accurate article would have simply stated that Dreamworks has not yet announced that they will produce Blu-Ray.  The headline and all of the fluff about The Bee Movie still being released as HD-DVD only are, at best, irrelevant, and at worse, just sensationalistic journalism. 

Though I know the article originated from Reuters, you are publishing it as your own article.

Posted by Crude Dude  on  02/27/08  at  02:29 PM

Don’t give in Dreamworks,fight to the end!
j/k

Posted by philm  on  02/27/08  at  01:40 PM

I think the reason they would go through with the release is that Toshiba is contractually obligated to write them (another) check (that is, in addition to the $150M) for every title they release. How else would you interpret the statement in the Reuters article:

http://tech.yahoo.com/news/nm/dreamworks_bluray_dc
quote:
<“It might mean they’ll lose the opportunity to sell ‘Bee Movie’ on Blu-ray, although the market for Blu-ray is still pretty small and the offset is that they’d get money from Toshiba, which may in fact be more,” Crockett said.>

So the decision has nothing to do with HD vs. BD, but $$.


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