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DisplaySearch is a European CE Market Research Firm.
What’s right and wrong with 3D? Everything, according to Paul Gray of market research firm DisplaySearch.
In a recent blog post on the DisplaySearch site, Gray dives into what 3D can do well and what might be holding it back. He sees gaming and CGI being major growth points due to their ability to control eye strain.
“Many of these problems are caused by trying to shoe-horn the wide variety of visual cues into depth perception solely by stereoscopy. It is these contradictions that are understood to cause eyestrain. However, source material that is computer-generated does not have such problems and can be pre-compensated.”
Gray goes on to say that gaming’s immersive nature makes it an ideal portal for 3D.
”[A]s a non-gamer the added perception from 3D has made it far easier and more natural to play. 3D driving games allow me to sense my position on the road in a natural way, for example. Furthermore, gaming is much more a solitary activity, so obstacles like glasses compatibility are much less significant.”
Gray’s last point calls out the cost of producing convincing 3D live-action content as a major stumbling block, especially for broadcast TV.
“The sheer cost of producing good quality movies in 3D will always inhibit their availability—let alone ordinary broadcast TV which works on a fraction of the budget per minute of final content.”
Do you agree with Mr. Gray’s assessment? We’ve noted the cost of entry into 3D gaming, which that industry is addressing. Still, is CGI and gaming the best way to bring 3D to market? Is there just too much eye strain in live-action 3D? Will 3D broadcast TV content languish due to production costs? Let us know what you think in the comments section!
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I think people who don’t like 3d are just trying to find reasons for 3d not to work even if it is not exactly true. Do people that write these articles even know how 3d works. First off the take about other visual cues when watching 3d. My question is what other visual cues. When people are watching a 3d movie their heads are motionless. If I am sitting outside not moving watching people walk by the there are not visual cues other than they are walking buy. If I am moving around that is when other visual cues really come into play, but when I am sitting still most of those visual cues aren’t used. Such as looking around closer object, the things in the background behind it come into view, which would not happen in a 3d movie if I walk across the theater floor while watching the 3d movie. However, who is going to watch the whole movie walking around the theater. There is really one one visual cue that is not used in a 3d movie and that is the eyes changing focus when looking at things close and far away in a 3d movie. Your eyes stay in focus for one distance for everything, that is screen level.