March 30, 2009 by Arlen Schweiger
As big a force as streaming media website Hulu is becoming in the video world, it’s still lacking the cache of behemoths Disney and YouTube (Google).
And that could mean a wealth of streamed video that will not see the light of day on Hulu but rather draw viewers further into YouTube as Google tries to bring the popular site up to speed on more conventional TV content.
Disney, the parent company of ABC and ESPN, is reportedly in talks with Google to bring episodic content from those networks to YouTube, including full-length episodes, says PaidContent.org (via PC World).
A deal could hinge on Disney’s exclusivity with the streamed content, PaidContent reports, whereby YouTube is persisting that Disney not work with Hulu—the joint venture of NBC and Fox.
Hulu may hold better rank when it comes to legitimate TV and movie content compared with YouTube, but overall YouTube attracts more viewership and has even added high-def viewing, television episodes and potential full-length movies. Plus YouTube access is everywhere these days, while Hulu has succumbed to content provider pressure lately that’s led it to squash some of its reach.
If Disney and YouTube were somehow able to make ESPN360 more convenient for those of us who don’t have Verizon as a broadband provider, that would be even sweeter. We’ll keep an eye out to see how this one shakes out.
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