December 20, 2007 by Rachel Cericola
Elmo in high-def?
It’s possible, thanks to a recent deal between public TV stations and satellite provider DirecTV.
The agreement will allow DirecTV to carry the local HD feed of Public Television stations beginning in 2008. The plan will also see DirecTV carrying two additional standard-def channels, and working with PBS and APTS to develop new video-on-demand content exclusive to DirecTV subscribers.
“This is a great day for public service media in America,” said APTS President & CEO John Lawson.
It’s not too shabby for DirecTV either. The provider currently offers local high-def programming in 68 markets, representing more than 72 percent of U.S. TV households.
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Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.
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