June 24, 2011 by Rachel Cericola
Hotel guests are so obsessed with what’s on the bedspread; you probably never thought about that funky remote. Instead of using a pencil to flip stations, DIRECTV is making things simpler, announcing a germ-free remote for hotel use.
The new remote is part of DIRECTV’s Residential Experience for Hotels initiative. Besides the remote, hotel guests will be able to access more than 100 HD channels and an enhanced interactive program guide. Between that and the fresh towels, you’ll truly never want to go home again.
“We understand consumers want the same programming diversity and ease-of-use they have at home while they’re travelling, and DIRECTV’s Residential Experience for Hotels will deliver those same features and benefits right into the hotel room,” said Rod Keller, DIRECTV’s VP of commercial sales. “With approximately 20 percent of hotels currently offering HD service to their guests, we expect this new service to significantly expand the HD offering in this market with the added benefit of a sanitized remote.”
It’s definitely a nice little add-on. Now how about something for the home crowd? We appreciate less germs too!
DIRECTV is currently testing the Residential Experience for Hotels in select areas, with plans to go wide later this summer.
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Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.
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