Blu-ray
Director Michael Bay, Technology Prophet?
The Transformers director was outpsoken about Blu-ray's superiority, and is now pitching Verizon FiOS.
bay direct
Michael Bay shouts out “Blu-ray and FiOS are awesome!” (image credit: About.com)
February 19, 2008 by Arlen Schweiger

I saw the new Verizon FiOS commercial last night, and man is it awesome!

A new campaign by Verizon kicked off with blockbuster movie director/producer Michael Bay repeatedly telling us how awesome FiOS is and how it blows away cable—and yes, things are being blown up in the background (awesome!) in what’s actually a pretty funny self-parody of Bay.

I don’t know if Bay is becoming the next Mark Cuban when it comes to preaching technology, but he’s well on his way.

Bay’s movies may be more grandscale than good—his directorial list includes Pearl Harbor, Armageddon, The Rock and last year’s blockbuster Transformers—but he did put up a stink when told Transformers 2’s distributor (Paramount/Dreamworks) would only support HD DVD. Bay had to do a little backpeddling because Transformers would be released on HD DVD, but last week when signs pointed to Blu-ray’s impending high-definition DVD format war, Bay told an awards ceremony audience (according to High-Def Digest), “Blu-ray’s better, and I told everyone. I was very vocal about it. I knew HD [DVD] was not going to make it.”

So there you go, Mike, good call! As far as your movies go, can’t say I’ll ever be a big fan, but as a subscriber to a woeful cable provider, who does not want to add any kind of satellite dish to his house, I would love to see Bay’s awesome FiOS pitch help Verizon gain more reach with that service—and bring it to my city some time soon. I’ve heard nothing but good things about FiOS in terms of Internet download speeds and high-def selection and clarity. Hopefully some subscribers can add their opinions below.

In the meantime, here’s the awesome FiOS commercial:

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Arlen Schweiger - Contributor, Electronic House Magazine
Arlen writes about home technology installations and product news and reviews for electronichouse.com and Electronic House magazine.

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