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Blu-ray
Director Michael Bay, Technology Prophet?
The Transformers director was outpsoken about Blu-ray's superiority, and is now pitching Verizon FiOS.
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Michael Bay shouts out “Blu-ray and FiOS are awesome!” (image credit: About.com)
February 19, 2008 | by Arlen Schweiger

I saw the new Verizon FiOS commercial last night, and man is it awesome!

A new campaign by Verizon kicked off with blockbuster movie director/producer Michael Bay repeatedly telling us how awesome FiOS is and how it blows away cable—and yes, things are being blown up in the background (awesome!) in what’s actually a pretty funny self-parody of Bay.

I don’t know if Bay is becoming the next Mark Cuban when it comes to preaching technology, but he’s well on his way.

Bay’s movies may be more grandscale than good—his directorial list includes Pearl Harbor, Armageddon, The Rock and last year’s blockbuster Transformers—but he did put up a stink when told Transformers 2’s distributor (Paramount/Dreamworks) would only support HD DVD. Bay had to do a little backpeddling because Transformers would be released on HD DVD, but last week when signs pointed to Blu-ray’s impending high-definition DVD format war, Bay told an awards ceremony audience (according to High-Def Digest), “Blu-ray’s better, and I told everyone. I was very vocal about it. I knew HD [DVD] was not going to make it.”

So there you go, Mike, good call! As far as your movies go, can’t say I’ll ever be a big fan, but as a subscriber to a woeful cable provider, who does not want to add any kind of satellite dish to his house, I would love to see Bay’s awesome FiOS pitch help Verizon gain more reach with that service—and bring it to my city some time soon. I’ve heard nothing but good things about FiOS in terms of Internet download speeds and high-def selection and clarity. Hopefully some subscribers can add their opinions below.

In the meantime, here’s the awesome FiOS commercial:



Arlen Schweiger - Editor of Electronic House Magazine
Arlen writes about home technology installations and product news and reviews for electronichouse.com and Electronic House magazine.



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Comments (6) Most recent displayed first.
Posted by AJ  on  02/20/08  at  11:39 AM

Good call Aaron M. I’m new here and didn’t realize. Most people call me AJ (for Aaron James) anyway so I’ll just be AJ from now on.

Posted by Gordon Jones  on  02/19/08  at  12:09 PM

the FiOS routers that Verizon uses (ActionTec) are pretty cludgy, compared to dlink and linksys. you can still do everything you need - open ports, fwd IPs, etc. but i wouldn’t call the interface intuitive. lots of good advice to be found online, especially as more people dive into them. it would be nice to use one of the other, friendlier boxes, but currently not an option. overall, i’d say the quality and speed of FiOS make up for the primitive hardware.

Posted by Aaron  on  02/19/08  at  12:08 PM

Note: the post by “Aaron” below is by a different person than myself.  I have posted all the other comments on this site to date under the name “Aaron.”  I will now start using “Aaron M” for clarity.  PS, this Aaron does not have FiOS.

Posted by Joe T.  on  02/19/08  at  12:05 PM

Well, he has to be good at something…

Posted by Peter Smith  on  02/19/08  at  11:36 AM

I was all ready to switch to FIOS but then Comcast added Sci-Fi HD and Tivo-based DVRs. Now I’m not so sure.

I’m a little leery of the FIOS router, too. How locked down is it?


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