Digital Projection Lowers 3D Projector Pricing
The Atlanta-based video manufacturer is introducing several new products that address trends such as LED light engines and CinemaScope.
September 13, 2010 by Robert Archer

In terms of system investments it’s hard to argue against the total value that a projection system provides. 

The only caveat is when 3D is brought into the conversation. Right now high-performance projectors that offer 3D content playback are extremely expensive and not really attainable for most Americans. 

In what may be one of the most anticipated product introductions at the annual CEDIA Expo tradeshow in Atlanta on Sept. 22–26 Digital Projection (DP) is set to introduce a projector that slices the point of entry into 3D projection by about 75 percent. 

In its home town, DP will announce its new single-chip M-Vision Cine 400 3D projector, which, according to Michael Bridwell, marketing communications manager for Digital Projection, provides consumers with a more accessible way to gain entry into a 3D video projection solution. “[Last year] the Titan 3D won a CEDIA award, and this year we’ll be showing that in a 3D theater, but we’ll be introducing a single chip that we’ll be showing that side by side with the Titan,” he says. 

“The MSRP for the Titan $84,000 and the M Vision unit will price in the upper teens. It’s [the M-Vision Cine 400 3D] important to us because the talk of 3D has been with smaller 3D TV panels and the price of the large projectors are only for the top percentile. It is a full 3D with a DLP chip, but the real important part of it is that it’s a lower cost projector and we’ll be shipping it toward the end of the year.”

In order to provide added system flexibility, Bridwell points out that it sells the active-shutter IR emitter and the companion 3D glasses separately in sets, and he says the company breaks out the glasses portion of the system to enable its dealers to fit the exact needs of each client. 

There’s More to DP Than 3D

In all likelihood the 3D projector will probably dominate the buzz around its tradeshow booth, but Bridwell emphatically states that its soon-to-launch D-Vision 30 1080p LED projector is arguably more groundbreaking in consumer video. He says the D-Vision LED product will complement the company’s existing M Vision product as a step-up solution for ergonomically challenged consumers that want the benefits of LED technologies with a choice of greater lens options that aid the installation process. “The LED conversion [from lamps to LED light engines] to us is more compelling than 3D and it’s a lot more long term,” he explains. 

“The projector market hasn’t seen a technology breakthrough like this in a long time. We’re hoping that more people catch on to the longevity aspect of the LED technology.” 

Rounding out its new product releases will be the debut of the dVision35-WQXGA, which will provide the necessary resolutions to facilitate anamorphic imaging without the need for an external lens, and the $7,000 M-Vision Cine 230.  Bridwell says the M-Vision Cine is important for the company because it provides consumers with the opportunity to own a performance projection product without having to spend a significant amount of money. “There’s a perception that DP is only high end, at this show we’re launching a sub $7,000 projector called the M Vision Cine 230 and it’s 1080p, single-chip DLP,” Bridwell notes. 

“The projector offers 1,000 Lumens and a 3,000:1 contrast ratio. It has the same quality and lens control of our other products. The market dictates that we get overlooked and now we have precision projector that’s less than $7,000.”

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Robert Archer - Senior Editor, CE Pro
Bob is a dedicated audiophile who has been writing about A/V for Electronic House sister publication CE Pro since 2000.

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