DEI Holdings Launches BOOM with Urchin Bluetooth Speaker
The new company debuts with a wearable speaker that's both shock- and water-resistant.
December 03, 2012 by Rachel Cericola

Need a little sound for your pocket? Of course, many of you pack a smartphone filled with digital goodies. However, that other pocket seems a little free. Considering filling it with the new BOOM Urchin.

BOOM is a new company that was launched by DEI Holdings (who also owns Polk and Definitive Technology). The company name stands for “Born on Original Motives.” However, it also describes a little about what the company’s products can do.

See, this Urchin speaker may look small, but it’s designed to pack a whallop. Claiming to be a “Ready 4 Anything (R4A)” speaker, it’s both shock- and water-resistent. It can even withstand your many moods, via interchangeable silicone skins.

Oh—it also has Bluetooth, which means it can snag all of its sound from a compatible smartphone or tablet. Other features include a built-in microphone, as well as support for Version 2.1 + EDR or higher, Advanced Audio Distribution Profile (A2DP), Audio/Video Remote Control Profile (AVRCP), Simple Secure Pairing (SSP), Advance Audio Coding (AAC), Hands-Free Profile (HFP) 1.5 or higher, and Headset Profile (HSP).

“The Urchin plays loud and clear, and is fully customizable with up to 10 colorways and a range of different attachment accessories for wherever you want to take it,” says Ryan Minarik, BOOM’s founder. “It’s not locked down to your desk like many traditional products, and it’s not limited to the accessories we put in the box. It really fits the BOOM lifestyle. It’s ready to go on all adventures from a bike ride, to a hike, or anywhere you want to take it.”

BOOM is shipping the Urchin with a belt loop, a suction cup and a screw mount, so it’s ready to go wherever you go. You can also expect this companion to give you about 10 hours of battery life on a full charge.

The BOOM Urchin won’t be available for stocking stuffer this year. It should start selling on January 8, 2013, with an MSRP of $149.99.

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at

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