CE retailers are banking on the day after Thanksgiving being not black, but Blu Friday.

Blu-ray player prices are being slashed and blockbuster titles on Blu-ray will be going for $8 - $13.

The cost of entry is dropping to where the average consumer can finally justify putting some HD content on that plasma or LCD.

Best Buy, now running its own Deal of the Day leading up to the Holidays, is offering the LG BD370 player for a low $129 with free shipping, today only. Today’s price makes it one of the best Blu-ray player deals for this shopping season.

In contrast to Walmart’s $78 player, the BD370 is not only from a more reputable manufacturer, but it offers Profile 2.0, Netflix and Amazon streaming, and USB file playback (including HD MKV).

For a small premium you get a much more capable player and you can stay home making leftover turkey omelettes.

Beat that, Black Friday.

Stephen Hopkins

Stephen Hopkins is chief technology editor for EH Publishing. He writes product reviews, features, and focuses heavily on 3D TV, iPhone and iPad apps, and digital content.