It’s pretty obvious that cost of ownership, both content and components, will be a big factor in the success (or not) of the Blu-ray format. While Sony has promised cheaper gear in the year+, the topic of title prices still comes up (a lot!) in our reader comments, office conversations, and industry chatter.

How much would you pay for a new release? How about for an “upgrade” of DVD you already own? And while we’re asking, will this bump in adoption cost put Netflix and friends over the top?

Hopefully, deals like todays from J&R will become a regular thing. It’s not crazy-great like the HD DVD boys are enjoying (c’mon, they deserve it) but it’s a nice start if you’re looking to build out your BD collection.

With titles like T2, Total Recall, Stargate (awful), Dirty Dancing (worse), First Blood, Reservoir Dogs, and even a couple seasons of Weeds, there’s a little something for everyone. Of course, a little is all you can buy as there’s a limit of two per customer (I’m assuming per household). The only recent flick I see on the list is “3:10 to Yuma”, though I’m proud to admit I don’t know when “Good Luck Chuck” came out.

Six of the movies are listed at $7.99, 16 at $10.99, and the rest at $13.99. All pretty good prices compared to what you’ll see at the brick and mortars.

Sale price: $7.99-13.99 limit two

Deal ends: n/a

Buy now: www.jr.com