Either they’re running out of ideas, or Microsoft has a really cool marketing plan in the works.

The company is asking Xbox 360 users to create new titles for its video game console. Reuters likens the new service to a gamers’ version of YouTube.

However, if your game is good enough, you’ll get more than page views and a blip on the evening news. It could earn you some serious cash.

Potential game gurus will need to join the XNA Creators Club, which costs $99 a year. From there, you create your game via the XNA Game Studio. If it passes the “peer-review” system, you could certainly recoup those club costs. The company is planning to offer up to 70 percent of revenue to each developer. Games are expected to sell for $2.50, $5 or $10, via Microsoft’s points plan.

Microsoft hopes this will double the number of Xbox 360 games currently available. User-generated games will start selling on Xbox Live later this year.

Rachel Cericola - Contributing Writer

Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.