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Study: Apple’s iPad Hysteria Fizzles
February 09, 2010 | by .(JavaScript must be enabled to view this email address)
More consumers wanted to buy the product before they knew what it was than after.
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Posted by wildcatherder  on  02/09  at  11:45 AM

How about a follow-up story on the extremely rapid decline in interest about stories concerning the iPad?

Posted by MrWhite  on  02/09  at  11:55 AM

The problem with polls like this is that they are not coming from real people. What I mean by that is most online polls come “gadget heads” who live and die on this stuff, not “actual” consumers. Everyone I encounter is looking forward to it coming out and will be buying one. My daughter came home and said all her teachers were talking about it and they plan on buying one. One teacher even went into detail as to what she could use it for in the class room. So, yes I agree after the announcement the excitment has gone down, that’s just common sense because the product hasn’t been released yet and life moves on. Once released you will most likely see a re-newed excitment level.

Posted by Kenneth Lawson  on  02/09  at  02:36 PM

Again people are guessing about something thats not even out for sale yet. People will change their minds probably several times before its here, depending on what they read. Until its in stores and one can actually hold it and experience it, and play with it, the full potential won’t be understood. For “Expert Reviewers”  to sit and say its good, bad or otherwise isn’t fair to the IPad.  It probably would bias the average consumer one way or the other, buy the time they read all of the “reviews ” on a products that barely been announced much less released..
So, for poles to say this or that is essentially guessing.
The consumer won’t know for sure if they want it or not until its actually in their hands, in the stores.
For more thoughts on the IPad, and other tech and media topics see my blog;
Ken Lawson

Posted by John  on  02/09  at  07:11 PM

@Kenneth Lawson
I dont need to read reviews to realize I have no need for this device. I would prefer a multitasking device with flash support, this has neither. A review good or bad makes no difference to me as this is just a large itouch which I have 0 need for.

Posted by Ed  on  02/10  at  01:33 PM

I have a Dell Netbook, Mini 9 that does everything that the iPad doesn’t. Video camera, multitasking, video skype, user replaceable batteries…and I paid $200 for it.

Posted by Doug  on  02/12  at  12:50 PM

@MrWhite do you know the poll methodology or are you assuming it is an out-of-the-box survey box on a site thing.

Having worked 10yrs in market research and half of that for a leader in online polling (HarrisInteractive) I can tell you that online polls can be very accurate (meaning projectable to the general population) if done correctly.

EH you should really post survey methods if you are going to post results.

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