Bottom-line for ME: Who has the most competitive price?

I know the products just as well as any BB salesperson.  All I have to do is spend a little time researching the product I am interested in purchasing.  I don’t need anyone to tell me to buy this TV and not this one or which computer will serve my needs.

Big River will always get my cash because they have the best price and stellar customer service. Period. 

I don’t want anyone to lose their job or any company to go under, but I’m not going to pay twice as much for the same product so someone can tell me I made a good purchase.

didn’t CircuitCity cut the salaries of their top sales people just before they collapsed?  if they want to play that game, i’ll take my business back to the good old Mom & Pop electronic stores in town.

I’m quite educated on electronics as well, tk, but there is still something to be said about the demonstration.  A very knowledgeable sales associate can tie in uses of different features to wants/needs that the customer didn’t originally think of.  The problem is this….  People nowadays do not reward the company that provided such service often enough.  Many companies can provide world class service, be great educators, and then get slapped with an ad from Wal-Mart and their low wage, uniformed staff, while the customer demands a price-match.  It is then a no-win situation.  You match the price and you spent money/time on training for such an experience but only get Wal-Mart’s product margins or you let them walk and Wal-Mart gets the sale without having to educate the consumer in the least bit.  Vicious cycle….

amazon.com has great prices

Let’s see. Best Buy items usually cost far more than Amazon, and there is also sales tax. I’d predict that those who feel they _must_ shop locally, will go to Walmart, and that Best Buy follows Circuit City down the drain in less than 3 years.

Bricks and Mortar stores selling high ticket items will generally end up either trying to compete with Walmart on price (they’ll lose), or they’ll end up as essentially just ‘showrooms’ for items. People will eyeball the items at the store, then go off and buy them online. The only nuisance with going to a store to actually see a product of interest are the _annoying clueless staff_. At least Walmart staff don’t really pretend to be able to advise you technically on anything.

What Best Buy will end up doing is falling between the two stools of attempting to compete on price and paying staff over minimum wage (on the basis that they’re supposedly ‘knowledgable’). They have no chance.

The very same cycle occured in the retail automotive business.  As the internet became more prevelant and the products beecame homoganized comodities the pay for sales staff fell.  There has been a huge drop-off in the quality of salespeople and the customers are expressing lower satisfaction with the experience.  But they too will take hours of a good salesperson’s time and than continue to shop price.  eventually buying elsewhere for a hundred dollars less.  And the salesperson who gets the sale spends minimal time demonstrating the product.

It is a vicous cycle and the customer ends up getting the non-service they deserve.  The internet has changed retail sales forever and you will never see quality sales people like you were accustomed to in the past.

Whether at BB or Magnolia, I always know more than the pimply faced dork trying to sell me the stuff.  That is sad, because I am just a consumer and not a pro.  That being said, if they can not add to my “knowledge” why would I want to pay $100 more for the same EXACT SAME Denon AVR that I can get at any other Discount B&M;store without haggling or price matching.  If I shop online, I can easily save an additional $50 on Tax and discounts.  If their “expertise” is so ####-poor now, imagine how abysmal it will be when they cut wages???

Let me give you guys the spin from a Best Buy employee’s point of view. When a Best Buy employee is hired in, they get assigned to a department where they have the most knowledge in and/or have the most enthusiasm for, if there are positions open in that particular department.. Regardless, whichever department you end up in, your training usually consists of taking online courses written by people from corporate, with vendor-fluff sprinkled in, and no real product knowledge beyond what you could gather from any teenager picked out of a crowd at random.

And the really screwed up part of all of it, is the people that actually DO know more than your average Joe are usually the college kids that get stuck working part-time under some jackass that has “leadership experience” and no actual knowledge of the department they are paid to supervise.

Ah, but Best Buy didn’t just cut back on Magnolia Specialists’ wages, they cut all of the senior spots (full time department specialists with benefits) and 90% of all supervisor positions. The people who were being rewarded for being knowledgeable have been stripped of their titles, and taken pay cuts.

So before you start complaining that the person in the blue shirt and nametag in front of you doesn’t know as much as you, ask yourself if you would spend your free time learning everything you could about the products in a department you get paid $8 an hour to stand in. Remember too that with that knowledge you’d still be getting paid the same as the schmuck who just got hired in, and less than the ###-kisser that crawled his/her way up to middle-management.

If Best Buy is going to focus on giving customers a better interaction in the store, there has to be something to inspire their line-level employees to produce those interactions. Promotions, accompanied by better wages and benefits were a great motivator. They’ve effectively squashed the vast majority of opportunities to attain those.

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