So where is it ?

Yikes! $699.00

COOL!  A $700 Blu-ray that can do the same thing a $99.00 HD DVD could do 6 months ago.

Troll.

Despite being a lousy long-term investment, $99 HD-DVD players 6 months ago could never hold 50GB of data, output 1080p or play most of the High-Def movies people were buying at a ratio of 2-to-1 or better. Nor was there a growing list of movies with uncompressed PCM audio on HD-DVD.

You get what you pay for.

$699 is MSRP. Street price will be lower.

Enough with it’ll be cheaper than the $700 MSRP.  If Sony really wants the entire world to leave DVD for Blu-Ray they have to lower the prices.  This is still $400 higher than even the HT enthusiast really wants to pay.

Way to let us down again Blu-Ray assoc.

Let´s compare it to PS3, which is $300 less, is BD-live (Profile 2.0) compliant with the new 2.30 firmware and will be always up-to-date with the new BD standards.

Why pay more for this player?

Soundzilla,

Who’s the troll?  I got my $99 player and 25 of my favorite all time movies for a grand total of <$400.  You don’t have to like HD DVD, but it was a fine investment for me.

And by the way, my TV is 720p, so the 1080i player does just fine, and many of my movies have Dolby TrueHD.

$700 for a player that will likely be hundreds less in a matter of months is pathetic.

“COOL!  A $700 Blu-ray that can do the same thing a $99.00 HD DVD could do 6 months ago.”

...an hd-dvd player that went obsolete 3 months ago. lol

great analogy.