Colorful Theater, Artwork-Hidden TVs Transform Home Viewing
The completion of this new-construction home featured installation of robust Control4 automation, hidden TV tricks and a purple media room.
April 20, 2010 by Arlen Schweiger

This home was already billed as a nice, high-end development model when the homeowners bought it while it was about 75 percent built. The last 25 percent may have been the most important to these homeowners, though, as it transformed the place into their high-tech dream house.

Custom electronics firm Phoenix Unequaled Home Entertainment of Memphis, Tenn., worked with the builder and owners to bring the job and their requests to fruition, complete with automation, hidden TV tricks, home theater and ultimate lighting controls.

“Phoenix had provided the initial infrastructure through the builder, who is a normal client of ours. During our initial meeting it was evident the owners wanted an intelligent home,” says Phoenix president Scott Fuelling. “Lighting control, HVAC management, advanced audio/video distribution, motorized shading, a custom lift mechanism for the home office television, a media room and advanced security system upgrades were discussed in great detail. The owners indicated a desire to simplify their lifestyle through the application of technology.”

Fingertip controls of just about every function in the house is definitely what we’d call simplified. A Control4 whole-house automation system ties everything together, with uniform operation at all locations throughout, and Control4’s interface easily navigated on TV screens and other control devices.

“The retrofit capabilities of the system allowed the entire home’s lighting to be controlled without the need for demolition or advanced electrical work,” says Fuelling. “Specific scenes, macros and functions were prepared and programmed into the system. The homeowners especially liked the ability of scene selection from dimmer/switches, eliminating the need for additional keypads or wall clutter.”

All of that lighting isn’t the only visual appeal in the place. TVs in the breakfast nook and family room stay hidden behind motorized artwork until called upon (see images below), while another TV pops up in the home office from a custom lift mechanism (while the background window shades automatically go down for better viewing).

The owners’ interior designer helped coordinate the shading solutions throughout, which feature Lutron Sivoia motorized systems, as well as the design and layout of the eye-popping purple theater room that features Runco projection and a Stewart Filmscreen screen, with in-wall speakers painted to match.

“Through the use of WiFi touch screens and controllers, inaccessible areas of the home that were retasked by the clients were easily incorporated into the overall scope of the project,” adds Fuelling, with those devices providing even more fuel to stoke the owners’ high-tech fire.

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Arlen Schweiger - Contributor, Electronic House Magazine
Arlen writes about home technology installations and product news and reviews for and Electronic House magazine.

Installer, equipment list

Systems Design and Installation
Phoenix Unequaled Home Entertainment
Memphis, Tenn.

1 Runco CW-61 61” HDTV Plasma Display Monitor (1366 x 768) Native Resolution
1 Inca QT23634 Custom Motorized Lift and Swivel Automation Mechanism For Runco CW-61
1 Control4 AVM-HTC1-B Home Theater Controller w/Built-In Home Automation Controller
2 Jamo 10.5A2 10” 3-Way In-Ceiling Speaker System
1 Panasonic KX-TA824 Expandable KSU Control Unit Configured for 3 Incoming Lines and 8 Extensions with Caller ID
1 Panasonic KX-TA82483 3 Line X 8 Extension Expansion Card for KX-TA824
1 Panasonic KX-TA82461 4 Doorphone and Door Opener Card for KX-TA824 KSU Unit
5 Panasonic KX-T7736 3-Line LCD Display System Speakerphone
5 Panasonic KX-T7720 Standard System Speakerphone
2 Panasonic KX-TD7895 900 MHz Digital Spread Spectrum Display Cordless Telephone System
1 Panasonic KX-T7775 Premium Door Phone For KX-TA824/KX-TAW848/KX-TDA Systems
1 Minuteman PRO1500E 1500VA/910W UPS Battery Back Up System
42 Control4 LDZ-101-A Wireless 1000 watt System Dimmer Switch (Almond)
6 Control4 KPZ-3B1-A Wireless System Three-Button Keypad (Almond)
Projector Upgrade
1 Runco CL-420 Reflection Series HDTV Video Projector w/1280 x 720 Native Resolution, 16:9 Native Aspect Ratio, 6 Segment Color Wheel, Integrated Video Processing, Vertical & Horizontal Lens Shoft and 1.4-1.7 Standard Lens
Motorized Blackout Shading System
1 Control4 CXM-RCR1-B Wireless Contact/Relay Extender (4 Contact Inputs & 4 Relay Outputs)
1 Custom 10BaseT-10ft 10ft 10BaseT Cat5e Ethernet Patch Cable
1 Lutron Sivoia QED Custom Shading System for Both Windows
Motorized Shading System
1 Control4 CXM-RCR1-B Wireless Contact/Relay Extender (4 Contact Inputs & 4 Relay Outputs)
1 Custom 10BaseT-10ft 10ft 10BaseT Cat5e Ethernet Patch Cable
1 Lutron Sivoia QED Custom Shading System for Both Windows

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