Product News
Color Correction Device Adds 3D Processing
Seattle-based AVFoundry has updated its VideoEq processor to work with 3D content.
October 15, 2010 by Robert Archer

Over the past several years organizations like THX and the Imaging Science Foundation (ISF) have educated dealers and consumers about the benefits of quality video in the home.

With the public’s awareness at an all-time high consumers are now placing the same quality expectations on new technologies like 3D.

Looking to satisfy the growing demand for quality video during 3D video reproduction, the Seattle-based video company AVFoundry has updated its VideoEq processor to work with 3D content.

The VideoEq is a device that corrects color balance, and it provides users with independent color control of all color definitions in the video signal. With the update the company says that users can implement the same color correction methods to 3D content as 2D content to maintain quality across all platforms. “The unique architecture of the VideoEq allows it to handle 3D video in a way that will be difficult for other video processors,” claims Eric Hernes, president of AVFoundry.

“What the VideoEq offers that no one else can is six-axis control over live 3D content.”

The VideoEq features a 10-bit RGB Color Lookup Table that can balance white at 1,024 points, and its designed to reproduce any desired gamma value. The company also includes four preset video profiles and the ability to create four custom profiles.

Jeff Murray, president of SpectraCal Sales, AVFoundry’s distributor, adds that the free upgrade demonstrates how AVFoundry is driving value within the video market. “This 3D upgrade is yet another example of the way AVFoundry continues to provide leadership and drive innovation in video technology,” he says.

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Robert Archer - Senior Editor, CE Pro
Bob is a dedicated audiophile who has been writing about A/V for Electronic House sister publication CE Pro since 2000.

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