CE Revenues to Only Drop Slightly in 2009, CEA Estimates
Domestic shipment revenues of consumer electronics will fall from $172 billion to $171 billion, according to forecast.
January 08, 2009 by Jason Unger

The consumer electronics industry will see a very slight drop in U.S. revenues in 2009, according to the CEA, which announced the forecast at CES.

After a final total of $172 billion of revenue in 2008, the industry will total $171 billion in 2009, a drop of 0.6 percent.

Gary Shapiro, president and CEO of the CEA, announced the results of the “U.S. Consumer Electronics Sales and Forecasts 2004-2009 (January 2009)” at his opening remarks at CES.

“The CE industry is resilient but not immune from the business cycle. In a tough economy our products offer high value for entertainment and an entry point for entrepreneurs creating new businesses,” Shapiro said.

“Innovation will kickstart the economy. The 2009 International CES is a cause for optimism with some 20,000 new products and 300 new exhibitors.”

Revenue Drivers: DTV, Gaming and Blu-ray
The CEA points to three growth areas for the industry: digital TVs, gaming, and Blu-ray.

With DTV transition happening in February, the total number of displays expected to be shipped will approach 35 million—15 percent of total industry shipment dollars. That’s up 6 percent from 2008.

The CEA expects LCD TVs to make up 77 percent of total TV shipments.

Gaming is expected to see an 11 percent growth in 2009, totaling nearly $22 billion in revenue. Software will drive the market, hitting nearly $15 billion—an increase of 18 percent.

Blu-ray revenue is expected to surpass $1.2 billion, according to the report.

The report also singles out smartphones as a growth area, with an expected revenue increase of nearly 20 percent to $13.6 billion. The smartphone category will total more than 60 percent of all handset revenues.

Follow Electronic House on Facebook and Twitter.
FREE Charter Platinum Membership
Claim your FREE Charter Platinum Membership to EH Network and receive 6 FREE issues of EH Magazine.*
First Name
Last Name
Email Address

We understand your email address is private. By granting you access to the EH Network, you agree to receive email communications from us, including our newsletters. You can manage your subscription at any time in the future.
* The new EH Network launches and your free subscription begins December 2014.


Commenting is not available in this weblog entry.