July 29, 2008 by Rachel Cericola
Cambridge SoundWorks is going back to the basics. The company is launching its Direct to You campaign, which means no more calling installers, running to retail stores, or cruising the web. Instead, they want one-stop shopping.
From now on, CSW products will be available exclusively through the company’s website, as well as its catalog and Call Center.
Aside from providing direct service, CSW says this will allow the company to cut prices. For instance, the SoundWorks i765 iPod/DVD Entertainment System will now retail for only $300—$200 cheaper than before. The cost of the Newton Series MC630HD flat-panel speaker has also been cut in half, and will sell for $200.
“At a time when consumers are being impacted by price increase across the board, we can offer our customers terrific value by going back to exclusively selling our products directly to consumers, eliminating multi-tiered distribution costs and passing those savings onto them,” said Rob Mainiero, general manager of Cambridge SoundWorks. “We started our company selling our products directly to our customers. Why should they pay more? Our award-winning products out-perform our competitors at prices that only buying direct can provide… quite simply, no middleman.”
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Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.
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