B&W Launches Music Community
The audio manufacturer partners with Peter Gabriel to offer lossless music downloads.
Little Axe
Music Club launches at Real World Studios with live performances from featured artists, including blues guitarist Skip McDonald’s Little Axe collective.
May 22, 2008 by Rachel Cericola

Who knew the guy that dressed up as a giant flower some 30-plus years ago would become such a driving force behind the music?

Peter Gabriel’s Real World Studios has partnered with Bowers & Wilkins (B&W) to launch the B&W Music Club. Designed for audiophiles, the online community will offer some exclusives, as well as lossless tracks, boasting CD-quality sound.

Memberships are available in 6- ($39.95) or 12-month ($59.95) increments, which will score you one DRM-free “specially commissioned album each month, recorded in dedicated live sessions at Real World Studios in Bath.”

Artists are invited to come in and recorded sessions, which will be available to Music Club members. Two months after, the artists will retain all rights.

Other features include blogs, articles, podcasts, video interviews, and plenty of good old conversation—via message boards, that is.

“This collaboration with B&W is unique as far as I know and it’s going to allow a lot of interesting projects to happen,” said Gabriel. “For artists, Music Club is a dream proposition because they get some great time in the studio, access to really good recording facilities and can experiment without being committed to anything or anyone beyond a month with B&W.”

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.

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