January 23, 2008 by Rachel Cericola
You can’t argue with numbers. Since Warner’s announcement that it would solely back Blu-ray, HD DVD player sales have sunk.
According to research firm NPD, approximately 21,770 Blu-ray players were sold during the week ending January 12. HD DVD sold just 1,758. This is huge drop; at least the week before, HD DVD was in the same neighborhood, with less than a 1,000-player gap between the two technologies.
According to The Digital Bits, the data does not include Sony PS3 or Xbox HD DVD sales.
It will be interesting to see how the numbers jump (or not) with Toshiba’s new pricing campaign, as well as retailers pushing movies for both formats.
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Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.
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