May 07, 2009 by Steve Crowe
Blu-ray technology continues to become more mainstream, according to The NPD Group.
Much of that, perhaps, is due to to the average price of Blu-ray players dropping nearly 34 percent in the last year, according to the NPD, falling from $393 in the first quarter of 2008 to $261 in the first quarter of 2009.
It’s certainly progress for overcoming what was once the main drawback of Blu-ray technology.
The “Blu-ray Report” finds that there were more than 400,000 standalone Blu-ray players (not including PS3) sold in the first quarter, marking a 72 percent increase from last year.
Sales totaled $107.2 million in the first quarter, according to the research firm, for a 14 percent increase.
“The rising penetration of high-definition televisions and lower Blu-ray player prices are broadening the format’s market opportunity,” says Ross Rubin, director of industry analysis at NPD. “Even as options expand for accessing movies digitally, Blu-ray is carrying forward the widespread appeal of DVD into the high-definition marketplace.”
Blu-ray disc sales increased 105 percent to $230 million in first quarter, while DVD sales dropped 14 percent to $2.89 billion, according to the Digital Entertainment Group.
Despite all the positive signs, however, NPD finds that 58 percent of adults surveyed were still “not very familiar” with Blu-ray.
Follow Electronic House
FREE Charter Platinum Membership
Claim your FREE Charter Platinum Membership to EH Network and receive 6 FREE issues of EH Magazine.*
We understand your email address is private. By granting you access to the EH Network, you agree to receive email communications from us, including our newsletters. You can manage your subscription at any time in the future.
* The new EH Network launches and your free subscription begins December 2014.
Commenting is not available in this weblog entry.