May 07, 2009 by Steve Crowe
Blu-ray technology continues to become more mainstream, according to The NPD Group.
Much of that, perhaps, is due to to the average price of Blu-ray players dropping nearly 34 percent in the last year, according to the NPD, falling from $393 in the first quarter of 2008 to $261 in the first quarter of 2009.
It’s certainly progress for overcoming what was once the main drawback of Blu-ray technology.
The “Blu-ray Report” finds that there were more than 400,000 standalone Blu-ray players (not including PS3) sold in the first quarter, marking a 72 percent increase from last year.
Sales totaled $107.2 million in the first quarter, according to the research firm, for a 14 percent increase.
“The rising penetration of high-definition televisions and lower Blu-ray player prices are broadening the format’s market opportunity,” says Ross Rubin, director of industry analysis at NPD. “Even as options expand for accessing movies digitally, Blu-ray is carrying forward the widespread appeal of DVD into the high-definition marketplace.”
Blu-ray disc sales increased 105 percent to $230 million in first quarter, while DVD sales dropped 14 percent to $2.89 billion, according to the Digital Entertainment Group.
Despite all the positive signs, however, NPD finds that 58 percent of adults surveyed were still “not very familiar” with Blu-ray.
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