Niveus Media is the latest manufacturer to throw their support behind Blu-ray.

Not only will their media servers support Blu-ray Disc playback, new production of HD DVD-based servers will be phased out in the next 30 days.

“Incorporating Blu-ray into our offering has always been part of the plan but the demand from our customers, market trends, and recent announcements expedited our decision to come to market with Blu-ray support sooner rather than later,” states Tim Cutting, CEO and Co-Founder, Niveus Media. “While we have stood behind HD DVD as a viable high-definition platform, Niveus engineers have been running Blu-ray in our testing facilities and are very impressed with the performance and integration with our servers.”

Blu-ray is available now on Niveus Media’s 2008 line of Windows Vista Ultimate-based Media Servers including the Summit Series Sierra, Rainier, and Denali Editions, and Pro Series models.

Customers who ordered an HD DVD-based Niveus Media Server within the past 90 days are eligible for upgrade to a free Blu-ray drive.