Blu-ray Gets Some Good News
A new study by NPD says that more consumers are getting familiar with the high-def DVD format.
Blu-ray Gets Some Good News
NPD says that almost 4 million consumers plan to purchase a Blu-ray device in the next six months.
June 03, 2008 by Rachel Cericola

It’s about time that someone did a positive study about Blu-ray.

NPD Group just announced their findings, stating that 45 percent of HDTV owners know about the Blu-ray format. Those numbers are up 10 percent from this time last year.

The study also says that 6 percent of consumers plan to purchase a BD device, but 9 percent of HDTV owners want to buy in the next six months. “With HDTVs now in approximately 40 million US households, that percentage translates to a pool of almost 4 million potential BD player buyers,” says Russ Crupnick, entertainment industry analyst for NPD.

While technology rules for those that already own high-def DVD devices, others still cite price as a major factor when it comes to Blu-ray purchases. Because of high prices, NPD says that many consumers are content with standard-def DVD—claiming it’s “good enough.”

Current Blu-ray owners expect 80 percent of upcoming purchases to be in the high-def format.

“The door is open for studios to feed the consumer’s appetite for Blu-ray content, and we expect sales to increase, as prices for hardware and software moderate in the coming months,” Crupnick adds. “Even so it will take a concerted effort by manufacturers and retailers to ratchet awareness even further and convince all of those potential buyers of the superiority of Blu-ray Disc versus standard DVD.”

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at

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