April 03, 2008 by Chuck McKenney
A majority of Americans now know what a Blu-ray Disc is.
According to a new survey by the media research firm Interpret, 60% of U.S. consumers are aware of the high-def technology. Manufacturers must be beaming considering that number was zero just two years ago.
The news is even better in the “early adopter” demographic (men ages 18-34), where Blu-ray awareness stands at 76%.
Jason Kramer, chief strategy officer for Interpret, says Blu-ray faces a tougher battle than DVD when it launched 11 years ago because many consumers need to buy an HDTV in addition to a Blu-ray player.
According to the research, 9% of U.S. households have a high-definition disc player, while DVD stands at 91%.
“The format war is over, and they’ve taken Blu-ray from zero to majority awareness, but it doesn’t get easier from here, unfortunately,” Kramer tells the Hollywood reporter.
Blu-ray is even weaker overseas. Awareness is at 56% in Great Britain, 49% in Germany, 45% in Japan and just 30% in France.
(via Reuters/Hollywood Reporter)
Follow Electronic House
FREE Charter Platinum Membership
Claim your FREE Charter Platinum Membership to EH Network and receive 6 FREE issues of EH Magazine.*
We understand your email address is private. By granting you access to the EH Network, you agree to receive email communications from us, including our newsletters. You can manage your subscription at any time in the future.
* The new EH Network launches and your free subscription begins December 2014.
Commenting is not available in this weblog entry.