AV Components
Blockbuster Expands to Web with CinemaNow
Video rental provider Blockbuster is expanding its rental service by teaming with Sonic Solutions' CinemaNow to offer streaming web video.
cinemanow blockbuster
You’ll be able to stream Blockbuster rentals through CinemaNow
January 14, 2009 by Arlen Schweiger

With Netflix trying to get you to watch its movie and TV rentals from just about any device these days, rival Blockbuster is taking measures to play follow the leader.

Blockbuster has teamed with Sonic Solutions to put its branding on web video service CinemaNow, so you can rent movies and watch them instantly on your PC—and other “interoperable” devices for digital video deliver, like “portable media players, Blu-ray Disc players, personal video recorders (PVRs), set-top boxes, mobile phones and Web-connected television sets.”

We’ve already seen recently Blockbuster make its push into the set-top box realm with the introduction of its MediaPoint device, and heard rumblings about the company following Netflix into on-demand Blu-ray streaming that’s expected early this year.

“We are excited to be partnering with Sonic, the industry’s leading entertainment delivery and technology provider, to make Blockbuster’s digital entertainment service easily and instantly available to consumers through the widest range of devices available in the marketplace,” said Jim Keyes, Blockbuster Chairman and CEO.

Thanks, Jim, and now the question people will be waiting to hear back on: when are you gonna drop the individual rental pricing and go all subscription? The major differential right now between Blockbuster and Netflix streaming is that we’ll be able to get new releases on-demand through Blockbuster, versus mainly catalog titles with Netflix—so the question is, does getting your hands on “The Dark Knight” as soon as it hits DVD override the convenience of not having to pay each time you click to stream a movie? Guess we’ll have to wait and see, and in the meantime, Blockbuster fans can rejoice over their greater options, especially with CinemaNow already being a portal on some Blu-ray players.

Follow Electronic House on Facebook and Twitter.

Arlen Schweiger - Contributor, Electronic House Magazine
Arlen writes about home technology installations and product news and reviews for electronichouse.com and Electronic House magazine.

FREE Charter Platinum Membership
Claim your FREE Charter Platinum Membership to EH Network and receive 6 FREE issues of EH Magazine.*
First Name
Last Name
Email Address

We understand your email address is private. By granting you access to the EH Network, you agree to receive email communications from us, including our newsletters. You can manage your subscription at any time in the future.
* The new EH Network launches and your free subscription begins December 2014.


Commenting is not available in this weblog entry.