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If you’re used to receiving movie rentals in the mail ... then you don’t really need to read further here. But if you still visit your local Blockbuster video store (of which there could be almost a thousand fewer by the end of the year), be aware that those pesky late fees are coming back.
The struggling video rental service, which like rival Netflix does not charge late fees on postal-based rentals, will have $1 late fees for in-store movie rentals beginning this month, reports Home Media.
Blockbuster has reduced its rental period on $4.99 new releases from seven days to five days, and will charge a $1 late fee for up to 10 days after you haven’t returned the video, thus capping the charge at $10.
This is a shift from a 10-day grace period Blockbuster previously granted customers before implementing the $10 charge.
According to Blockbuster spokesperson Michelle Metzger, 80 percent of Blockbuster rentals are new releases, and are typically checked out 4.7 days.
Home Media notes that this move seems to be more in line with growing rival Redbox, which charges $1 per day of the rental for up to 25 days (at which point it considers the disc bought).
On that note, it’s also in line with my local library, which also charges $1 per day that a video is late to be returned. Then again, it was borrowed for free to begin with.
That’s why I stick to Netflix. Didn’t Blockbuster go bankrupt once already? They are doomed. Just rollover and die already.
Actually it’s a 5 day rental for $5. Each additional day is a $1 a day. On the tenth day they charge you the full used price for the copy of the movie you rented whether it be $9.99 $14.99 etc without the ADR(additional daily rental fee). Then you have an additional ten days to return that movie for a refund in which BB refunds the PRP price you got autocharged then you are just stuck with the 10 dollar late fee.
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I stopped going to Blockbuster many years ago, rude employees, high cost, and, as with any video rental, the inconvenience of having to return a DVD after viewing it. I have the $8.99 Netflix membership coupled with a Roku; it gives us two ways to watch movies and other programs without the cost and hassle of picking up and dropping off a DVD. Redbox might be the next best thing from a convenience standpoint with its many locations that people frequent, though one still has to return the DVD. Ultimately, as with the Roku, all rentals will eventually stream over the internet combining convenience with scratch-free playback. That may finally mean the end of Blockbuster, though they have tenaciously survived previous changes in content delivery.