Product News
Black Friday Boost for HD DVD Camp
Momentum and cheap prices gave the high-def DVD format some much-needed pre-holiday help.
Toshiba hd a2
Mainstream interest in HD DVD took off with Walmart’s $99 offer on its HD-A2 unit.
November 28, 2007 by Rachel Cericola

We can do the whole “less filling, tastes great” debate all day, but when it comes down to it—HD DVD made a killing on Black Friday.

The HD DVD Promotional Group says post-Thanksgiving promotions have put total sales for players around the 750,000 mark. Those figures include the sales of Xbox 360 consoles, with the add-on HD DVD drive.

Hey—I finally caved in and bought one. At the price was selling them (with 10 free movies!), I just couldn’t resist.

Estimated price cuts found some HD DVD players starting around $200, says Twice. (I got mine for about $50 less!) Blu-ray, on the other hand, starts around $400.

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at

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