March 05, 2008
| by Rachel Cericola
It now pays to watch HDTV—pays part of your satellite bill, anyway.
Best Buy has just announced a promotion with DirecTV that could sway viewers to take the high-def plunge. Buy an HDTV at Best Buy, get DirecTV service, and you’ll score a $30 credit for a few months.
According to TheRetailBRIDGE.com, the amount of credits will depend on how much you spend on your set. Those spending over $999 with get 12 months of DirecTV credits; under $999 will get you six months’ worth. Even if you just want to add DirecTV service, those customers will still get in on the action, receiving three months of $30 credits.
“We know that customers buying HD televisions are doing so because they want a certain kind of experience,” said Chris Homeister, vice president of merchandising for home entertainment services for Best Buy. “By offering to help pay a customer’s DIRECTV bill we’re making a dramatic statement about the importance of connecting a television to the right source for HD programming.”
The promotion will run until June 24.
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.