March 05, 2008 by Rachel Cericola
It now pays to watch HDTV—pays part of your satellite bill, anyway.
Best Buy has just announced a promotion with DirecTV that could sway viewers to take the high-def plunge. Buy an HDTV at Best Buy, get DirecTV service, and you’ll score a $30 credit for a few months.
According to TheRetailBRIDGE.com, the amount of credits will depend on how much you spend on your set. Those spending over $999 with get 12 months of DirecTV credits; under $999 will get you six months’ worth. Even if you just want to add DirecTV service, those customers will still get in on the action, receiving three months of $30 credits.
“We know that customers buying HD televisions are doing so because they want a certain kind of experience,” said Chris Homeister, vice president of merchandising for home entertainment services for Best Buy. “By offering to help pay a customer’s DIRECTV bill we’re making a dramatic statement about the importance of connecting a television to the right source for HD programming.”
The promotion will run until June 24.
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Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.
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