March 11, 2009 by Tom LeBlanc
Best Buy doesn’t use the word “installation” in its latest promotion, but it uses other terms that probably appeal to consumers: “hook-up,” “recycling” and “free shipping.”
The largest U.S. electronics retailer, which recently officially launched a recycling program in all U.S. stores, is rolling that program into a new promotion.
With the purchase of a $999 and up TV, Best Buy will deliver it, provide very basic hook-up and haul away one old TV from the customer’s home.
Here’s the fine print from Best Buy:
Best Buy will remove a TV from consumer’s residence and send it to a third-party recycling company who will recycle those parts of the unit that are capable of being recycled. The extent of which the parts of any TV are capable of being recycled will depend on the nature of the unit.
Best Buy will provide Standard Local Delivery of your TV (charges apply for delivery outside local delivery area). TV will be delivered into the room of your choice and unpacked (we will dispose of the packaging). Best Buy will assemble your TV, place it on an existing TV stand and connect your TV to a single, existing source within the room. Not valid with other offers.
Excludes prior purchases, special orders, 32-inch class and below TVs, and projectors ordered on BestBuy.com.
Best Buy is doing something right. Its stock was among the big gainers in Tuesday’s retail stock resurgence. An NPD Group survey of Circuit City’s customers has 55 percent saying they’ll make their future electronics purchases at Best Buy.
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