October 17, 2008 by Rachel Cericola
Your local mall is about to get another retailer. It’s not an Auntie Anne’s stand or Victoria’s Secret; Best Buy wants to stuff itself in between those smaller stores.
The company just announced new stand-alone stores, dedicated to mobile shoppers—known as Best Buy Mobile (how novel!). The stores will feature phones and accessories. However, to set itself apart from the numerous other phone kiosks and storefronts, it will also have laptops and other handhelds—everything and anything that deals with the mobile lifestyle.
Apparently, the target market is a younger crowd, even the “tween” sect. Ah… they start so young—and to help them start, Geek Squad agents will be on hand to show those young ones how to sync everything together. The company also has its Walk-Out-Working program, which is designed to help with set up.
“The new Best Buy Mobile stores are based on one simple idea: technology is better when it works together,” said Shawn Score, president of Best Buy Mobile. “Today, life happens on the go. On good days, technology helps. On bad days, the gadgets don’t work. This store is designed to help people get more from their mobile life.”
Best Buy currently has about 30 stand-alone mobile stores, but the new shops will bump the size of those up to 3,000 square feet (which is still a lot smaller than the 20-45,000-square-foot footprint of the typical Best Buy store). The new-and-improved Best Buy Mobile will debut today in Bloomington, MN’s Mall of America and Fairfax, Va.‘s Fair Oaks Mall. Another location in Schaumburg, Ill.‘s Woodfield Mall will come at the end of this month.
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Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.
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