Product News
Best Buy Selling Renewable Energy Credits
The retailer is teaming with Renewable Choice Energy to Green Your Phone.
Best Buy Green Your Phone
Best Buy is encouraging users to “Green Your Phone” by selling clean energy credits.
November 20, 2008 by Rachel Cericola

Constantly charging your cell? Best Buy and Renewable Choice Energy want to provide an environmentally friendly alternative. It’s not pixie dust; they’re selling wind power.

According to Renewable Choice Energy, the electricity needed to manufacture and use two typical mobile phones for two years is 500 kilowatt hours (kWh). The product, also known as Green Your Phone, is actually “certified renewable energy credits.” Wait… what’s the product again?

While the prospect of buying wind power may seem to be on the same list of bridges you can buy, well—that’s subjective. You aren’t actually using the power. However, by purchasing “the product,” you are basically paying forward for your carbon footprint, and supporting renewable energy projects.

Your purchase gets you two “Offset with Wind Power” decals: one for you and one for a friend. It basically buys you bragging rights, as well as the right to wave your finger at those without a fancy decal.

I don’t have anything against renewable energy, but the fact that you have to put your faith into a building that’s sucking up more energy than you, me and an entire city block in exchange for a sticker makes me suspicious. Don’t even get me started on the store’s lighting. Maybe it is pixie dust after all.

Interested shoppers can start greening phones today for $10 a pop. The credits started selling yesterday at 1,000 Best Buy stores nationwide.

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.

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