April 26, 2012
| by Rachel Cericola
Best Buy is having a bit of a fire sale—and not just at the stores that the company is planning to close. The mega-retailer just announced a new promotion called Upgrade & Save. The end result will allow customers to pay DVD prices for new Blu-ray titles.
The catch is that you actually have to be willing to part with one of your existing DVDs, along with a little extra cash. Just bring one of the DVDs on Best Buy’s approved list to any BB store, and the clerk will give you a $5 coupon toward the purchase of a Blu-ray.
Each eligible DVD will net you one coupon, with up to five trades allowed per visit. Coupons can’t be combined; however, when your trades are completed, you could be scarfing up new Blu-ray titles at DVD prices.
Home Media Magazine cites an example at a Minneapolis-based Best Buy store, where the newly released Mark Wahlberg movie Contraband is on sale for $19.99. With that $5 coupon, this purchase would be $14.99, which is actually $1 less than this title’s DVD price.
Take a peek at the ad in Best Buy’s most recent circular for a list of eligible titles. The retailer says that the offer may vary by store, so make sure to check with the one in your area for more details.
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.