Product News
Best Buy Launches DTV on Facebook
The retailer is targeting all ages, with a new app and website.
Ask a Blue Shirt
Best Buy’s new Ask a Blue Shirt website is designed to deliver news and educational info about the upcoming DTV transition.
August 20, 2008 by Rachel Cericola

Not to be outdone by Circuit City’s new helpline, Best Buy just announced a partnership that will put a “face” with DTV—the face of Facebook, that is.

It’s not as fun as Scrabulous, but at least it doesn’t send karma, cupcakes, or any of the other items that always seem to be overflowing in my Facebook inbox. The idea behind the new application is to raise more awareness about February’s DTV transition.

In case you aren’t a Facebook-er or keep getting cupcakes instead of answers, the company also launched the stand-alone website, Ask a Blue Shirt. Best Buy says this spot will allow consumers to pick the brains of home theater professionals, as well as get other DTV-related info.

“With the transition date approaching, we want to do whatever we can to help educate people about their options,” said Mike Mohan, Best Buy’s senior VP of consumer electronics for Best Buy. “The Facebook application and our microsite will reach out to new audiences with this message, encouraging young people to make sure they are ready for DTV, and to help family and friends who have not yet prepared.”

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.

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