During the flurry of Super Bowl commercials, you may have seen Ozzy Osbourne and Justin Bieber. That’s something that you certainly wouldn’t forget. However, what they were advertising didn’t stand out as well. It was Best Buy’s Buy Back program. (Check out the commercial below if you missed it.)
Just launched, the program allows consumers to trade in old electronics for store credit. In other words, if you buy a 3D TV from the retailer today and decide that you want a different 3D TV (or just a 2D TV) in six months, Best Buy will buy it back and give you store credit.
Of course, “old” is relative when it comes to your electronics. Trade-in items must be in good working condition, originally purchased from Best Buy, and no more than two years old (four years for TVs). The longer you wait, the less you’ll get back for the item. For instance, six months from now, you can get 50 percent back on your 3D TV. Two years from now, that drops to 10 percent. The retailer will take TVs up to four years after the purchase; gadgets like tablets and cell phones can only be brought back within two years.
Also, the Buy Back program isn’t free; it’s an add-on that Best Buy will try to sell you at the point of purchase. However, they are allowing customers to try it out for a limited time. The retailer says that customers will receive the Buy Back program at no cost on gear bought between now and Saturday, February 12.
Most likely, you’ll do better on Craigslist or eBay, but Best Buy is hoping people will be enticed by consistent prices and fear-free dealings. (CraigsList, in particular, can be sketchy.)
Don’t expect to see your old items auctioned off for Best Buy profit. Best Buy says that some reclaimed products end up at Dealtree or the Best Buy outlet, while many are recycled or go to the Geek Squad for parts.
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.
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