October 06, 2008 by Rachel Cericola
Most females don’t gravitate towards blue and yellow—unless they are Chargers fans, that is. So to help woo more female customers, Best Buy is adding a woman’s touch to some of its stores.
Not every store will receive a makeover, but some of the newer locations, including Denver, will get earth tones and skylights, says BloggingStocks. The consumer electronics giant is buying into the whole notion that women have purchasing power. Not that they do or don’t, but will a skylight make them want to buy a flat panel?
If not, they are also planning to give some of those stores a home feel, instead of making it look like a cold electronics store. Best Buy has recruited 40 local female customers to help them pretty up those select places.
While I’m certainly not against any store trying something new, it reminds me of Home Depot’s Expo—which disappeared from my local area a few years back. There’s no word on which stores are getting the upgrade, but would this make a difference in your shopping experience? Would you be more willing to shop at this sort of store—or to take your significant other? Sound off in the comments section below.
Follow Electronic House
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.
FREE Charter Platinum Membership
Claim your FREE Charter Platinum Membership to EH Network and receive 6 FREE issues of EH Magazine.*
We understand your email address is private. By granting you access to the EH Network, you agree to receive email communications from us, including our newsletters. You can manage your subscription at any time in the future.
* The new EH Network launches and your free subscription begins December 2014.
Commenting is not available in this weblog entry.