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Best Buy Adding Girly Store Designs
The retailer is adding a woman's touch to woo female clientele.
October 06, 2008 | by Rachel Cericola

Most females don’t gravitate towards blue and yellow—unless they are Chargers fans, that is. So to help woo more female customers, Best Buy is adding a woman’s touch to some of its stores.

Not every store will receive a makeover, but some of the newer locations, including Denver, will get earth tones and skylights, says BloggingStocks. The consumer electronics giant is buying into the whole notion that women have purchasing power. Not that they do or don’t, but will a skylight make them want to buy a flat panel?

If not, they are also planning to give some of those stores a home feel, instead of making it look like a cold electronics store. Best Buy has recruited 40 local female customers to help them pretty up those select places.

While I’m certainly not against any store trying something new, it reminds me of Home Depot’s Expo—which disappeared from my local area a few years back. There’s no word on which stores are getting the upgrade, but would this make a difference in your shopping experience? Would you be more willing to shop at this sort of store—or to take your significant other? Sound off in the comments section below.



About the Author:
Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.



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Comment (1)
Posted by Jami JoAnne Russell  on  10/08/08  at  12:05 AM

Best Buy needs to drop the decorating ideas and instead fix their customer service. They treat every single person, be they an infant or an 80 year old great-grandma, like they’re a criminal. They sneer at us, ignore us. Plus they play crappy “music” as loud as they can. I went in there to look at car stereos. After 15 minutes of listening to some guy caterwaul about “slamming his fists on the table” I had to go turn it off (you’re not allowed to change the stations) and loudly anounced that now that that trash was off I could actually think about what to buy. Then walked out with nothing because the workers just stood around gossiping rather then helping me. (Also they watched to make sure I didn’t shoplift.) Treat people better, Best Buy, and they’ll come.



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