May 24, 2012
| by Rachel Cericola
Looking for a vacation destination? Belkin is hoping that the masses will flock to its new Belkin Store in Culver City, California.
OK, maybe not. However, if you’re in the vicinity of the Westfield Culver City Mall, try stopping by. This is the company’s very first retail location and much like the Apple Store, the spot invites consumers to get their hands on Belkin’s networking products and accessories. It’s a one-stop shopping environment.
“With the Belkin Store, we have created a place where people can experience the full breadth of Belkin products all in one location,” said Chet Pipkin, president and CEO of Belkin. “Opening a retail store gives us the opportunity to properly showcase our brand’s commitment to creating people-inspired products and connect with our customers in a more meaningful way.”
If you’re not near the Westfield Culver City Mall, Belkin does plan to open other stores around Los Angeles and in San Francisco later this year.
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.