Beats Music to Start Streaming on January 21
At launch, the streaming subscription service will be available on the web, as well as iOS, Android and Windows Phone devices.
January 13, 2014 by Rachel Cericola

Pandora, Spotify, iTunes, Amazon,, Rdio, Songza, and so many more; there’s no shortage of music services on the web. Do you have room for one more in your life?

Well, you’d better make room. Beats Music is coming.

You were warned. Back in 2012, Beats Electronics bought up MOG. Then, in January 2013, the company said it was using that purchase for something called Project Daisy. Ian Rogers was appointed CEO of the new endeavor.

Beats Music plans to stand out by offering “an unparalleled personalized and curated listening experience.” That will come through the following perks:

  • Just For You: This will be a personalized section of albums and playlists that will be delivered to the user at least four times each day. Each list is based on a listener’s preferences, time of day and activities, as well as cultural and contextual clues.
  • Right Now: Users can answer four simple questions about their location, activities, surroundings, and preferences and get a personalized playlist at any time.
  • Highlights: A group of staff-recommend playlists or albums, based on the time of year, current events, new releases, and more.
  • Find It: A browsing feature that allows users to search by genre, activity or curator.

It also doesn’t hurt that Beats Music has Jimmy Iovine, Dr. Dre, Luke Wood and Trent Reznor listed as some of its backers. 

At launch, Beats Music will offer 20 million songs on iOS, Android and Windows Phone devices, as well as through the web. Music will be available as a stream or you can download tracks for offline listening.

Beats Music will stream its first song on January 21, 2014. The service will offer potential subscribers a free trial period. After that, expect to pay $9.99 per month. Beats Music will also have an exclusive deal with AT&T, for a limited time. After a free 3-month trial period, those subscribers can put the service on a multi-line account (up to 10 devices) for $14.99 a month.

Also Check Out:
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Holiday Gift Guide: Music Lovers’ Playlist

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at

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