Bang & Olufsen Launches Inspirational Living Campaign
B&O's new initiative allows consumers to get a little professional design help.
April 23, 2012 by Rachel Cericola

Need help matching technology to your home’s decor? You aren’t alone. Instead of trying to find someone to commiserate with online, Bang & Olufsen is offering a bit of professional help.

The company just launched the “Inspirational Living” campaign, a design initiative that will help consumers blend technology into everyday decor.

B&O has enlisted artists Marco Evaristti, Anja Alfieri, Hans Blomquist and Elisa Ossino to offer interior design tips on the company’s website. One person can even get an in-home consultation and makeover. B&O is hosting a contest offering that as the grand prize, in addition to a new BeoVision 10-46 LCD TV. That TV alone is valued at $10,650.

The initiative actually started last week. In the U.S., Bang & Olufsen showrooms honored the occasion with extended 5-year warranties, price reductions on all BeoVision 10 models, and a Facebook deal on the BeoSound 8 iPhone/iPod/iPad docking system.

To get in on the giveaway, you’ll need to visit a B&O store. The contest ends on April 30, 2012, with the company planning to announce a winner on May 1. 

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at

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