May 28, 2009
| by Jason Unger
While I can’t cut the cable cord, a mix of the current economy and increasing options online have more households getting rid of their cable, according to the Wall Street Journal.
In response to the number of people who are watching TV on Hulu and other cheaper alternatives to cable and satellite, telecom companies are increasing their focus on their online properties.
Comcast is adding more content to its Fancast Web site, while Time Warner is testing a program where HBO cable subscribers can download and watch content from HBO’s Web site.
“From a Comcast perspective, it’s an acknowledgment that consumers are spending more and more time watching video on their PC,” Sam Schwartz, executive vice president for Comcast Interactive Media, told the Wall Street Journal.
The number of households in the U.S. that watched TV only online in 2008 hit 900,000, according to Parks Associates, and with more connected TVs being introduced, that’s likely to go up.
Add in the number of platforms where services like Netflix are available and the addition of Ethernet to HDMI 1.4, and the cable company may see even more cord cutters in the future.
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