App Alert: Stucck Facebook Shopping App
The new Stucck app can help consumers with purchases based on friend feedback.
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December 07, 2011 by Rachel Cericola

Apparently, Facebook is good for something besides knowing where your friends are eating and shopping. It also lets them share some of their product purchases.

A company called The Variable just launched Stucck, a Facebook application designed to help users who are “stuck” (get it?) between two product purchases. Once you decide between the two, Stucck puts a poll out to Facebook friends, asking for help with the decision-making process.

For instance, if you’re torn between two cell phones, Stucck will issue a side-by-side comparison of the two items. It then collects Facebook friends’ comments and votes for each in real time. The end result should leave you with a much more informed purchase decision.

So instead of just trusting marketing blurbs, you will actually have feedback from the people that you value the most—friends and family.

For the beta launch, Stucck’s product categories will include books, movies, music, shoes, fashion and wireless. Stucck also features privacy settings, which can hide gift ideas from its intended recipient.

“The fact is, the more customers research their purchase options on the web, the more frustrated and confused they are becoming. Online product reviews are being overrun with paid marketing content and conflicting advice from people who simply don’t know you,” said Joe Parrish, Chief Creative Officer at The Variable. “We invented Stucck to make shopping an enjoyable experience again, something you can share with friends and make truly informed purchase decisions.” 

Check out a little demo of Stucck in the video below.

Stucck from Stucck on Vimeo.

App: Stucck
Find it Here: Stucck.com
Cost: Free

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.

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