August 12, 2008 by Lisa Montgomery
At the DSI Entertainment Systems showroom in West Hollywood, CA, there’s everything you’d want an A/V boutique to carry: flat-panel TVs, blow-your-socks-off speakers and cool controls. Like many A/V firms, DSI has chosen to showcase its systems and installation handiwork in a setting that looks more like a high-end apartment than a standard shelf-lined brick-and-mortar store. It’s a style that enables homeowners to picture technology in their own homes, says DSI systems designer Josh Colletta.
Inside the 1,200-square-foot DSI showroom you’ll find a fully functioning kitchen, family room, bathroom and a home theater, each complete with furniture, artwork and appliances. In DSI’s case, finding and outfitting its home-style store with these amenities was a simple matter of visiting a few neighbors.
Lucky enough to be located in a well-known arts district, DSI shares a shopping courtyard with several high-end furniture (Phyllis Morris at Circafurniture.com) and kitchen and bath (Snyderdiamond.com, Studiosnaidero.com) galleries. In return for a DSI music system, high-def TV or architectural lighting system, many of the galleries have contributed some of their own wares to the electronics showroom. “In furniture alone, we probably have close to $120,000 worth of product,” says showroom manager Aaron Gutin. He says it’s an arrangement that’s helped generate more business for everyone. “When people see a particular piece of furniture they like, we’ll send them down the street to the furniture gallery,” says Colletta. “If someone likes the look of the 60-inch plasma TV on the wall at the furniture gallery, they’ll send them our way.” Most of the gallery partners specialize in high-end products, giving the DSI showroom a modern, distinctive flair that proves that technology can be stylish.
Follow Electronic House
Lisa Montgomery has been writing about home technology for 15 years, with a focus on the impact of electronics on a modern lifestyle.
FREE Charter Platinum Membership
Claim your FREE Charter Platinum Membership to EH Network and receive 6 FREE issues of EH Magazine.*
We understand your email address is private. By granting you access to the EH Network, you agree to receive email communications from us, including our newsletters. You can manage your subscription at any time in the future.
* The new EH Network launches and your free subscription begins December 2014.
Commenting is not available in this weblog entry.