Displays
60% of Consumers Not Interested in 3D
Only 3 percent of consumers plan to buy 3D TV this holiday season.
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November 05, 2010 by Robert Archer

3D has been the talk of the town in 2010 when it comes to consumer electronics.

But a study from Retrevo says 3D is just hype, finding 60 percent of consumers are not interested and have no plans to buy a 3D TV in the next year.

Retrevo says only 3 percent of those surveyed plan on buying a 3D TV this holiday season.

Here’s more from the study:

“Lots of things came together at the right time in 2010 to help launch 3DTV. James Cameron’s Avatar raised everyone’s awareness of 3D movies. Manufacturers pretty much settled on one type of glasses (active shutter).

imageClick image to enlarge

The Blu-ray Disc Association came out with a 3D Blu-ray standard. And, HDTVs with high refresh rates and other 3D-necessary features appeared on the market as 3DTVs.

“The only problem was quality 3D content has been pretty scarce and furthermore, consumers appear unwilling to pay a premium for 3DTV sets. In a recent Gadgetology study 60% of respondents indicated they have no plans to purchase a 3D TV in the next year or so and only 3% said they were going to buy a 3DTV this holiday season. Unfortunately that makes 3DTV a loser for 2010 unless you think it will take longer to gain acceptance, as we do, which should make it a winner for 2011.”

Retrevo also named its five technology winners and losers for 2010. Check out the results below.

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Robert Archer - Senior Editor, CE Pro
Bob is a dedicated audiophile who has been writing about A/V for Electronic House sister publication CE Pro since 2000.

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