Our good friends over at eCoustics.com offered “10 Reasons 3D Might Fail.”
I was a little surprised to see such a forward-looking A/V news source predicting such blasphemy. It’s been a long time since a tech trend has generated as much buzz as 3D, and theater hits like “Avatar” and “Alice In Wonderland” have heightened consumer interest in 3D.
Here are my counter points as to why 3D TV will find an important niche in the home theater experience.
Glasses - Consumers have shown they’ll don 3D glasses in large public venues (i.e. theaters and theme parks). Why wouldn’t they do so in the privacy of their own home. Glasses are also a stop-gap as auto-stereoscopic technologies develop and the associated price tag softens.
TV Watching is Social - While 3D viewing may alter the social atmosphere, it also heightens immersion. The times 3D will be most interesting are the times you’re so immersed in the content that you won’t want to talk to the person next to you. It’s not for the news, SportsCenter, or AMC.
Compatibility - Nearly every major upgrade in home theater content has had associated hardware upgrades. Dolby Digital? DVD? HDTV? Blu-ray? All required new hardware to varying degrees. Some early adopters will abandon perfectly good equipment for the latest and greatest, while others upgrade through attrition. It’s all happened before and will happen again.
Lack of Content - Hardware and software are like the chicken and the egg. But in the A/V world, hardware almost always comes first and languishes a bit until some killer app (like “The Matrix” on DVD) pushes people to invest. Once the seal is broken, the trickle gains momentum and becomes a flood.
Confusion - The launch of HDTV in the U.S. caused more consumer confusion than any other technology roll-out of all time. While HDTV was slow to ramp-up and had a big government push behind it, it’s a success regardless of the confusion, and not every Joe Six Pack even saw the benefit of HDTV’s resolution, aspect ratio, and digital video/sound. It’s hard for anyone to say they physically don’t see what 3D offers.
Health Risks - It’s true that some people can’t see stereoscopic 3D effects. Another small minority can experience some discomfort or eye strain from extended viewing. The percentages of people affected by both categories vary wildly based on who you ask. Some warnings have been issued by electronics manufacturers, but you can find similar warnings for everything from cell phones to supermarket plastic bags. Until there is some substantial evidence to actual risks, these kinds of allegations are best left to Fox News.
Unwatchable 3D Footage - 3D content can easily be viewed in 2D. While it’s an either-or proposition (either everyone watches 3D or 2D), displays and content devices offer the ability to “flatten” 3D content to 2D. Since the 3D effect is generated by separate 2D images for each eye, showing only the left or right image effectively renders 3D content in 2D.
Just Good-enough Syndrome - While HDTV content and Blu-ray content haven’t replaced SD or DVD as de facto standards, saying they haven’t “taken off” is disingenuous at best. 3D isn’t meant to replace 2D, but augment it. Every major new technology has early adopters and those who hold back. 3D won’t be any different, but that doesn’t mean it will fail. DVD didn’t, surround sound didn’t, HDTV didn’t, and 3D won’t.
Discs are Dying - While 3D can require more storage space or bandwidth, it’s not reliant on a physical medium much, if any, more than HD video.
History Lessons - While the term “HDTV” may have been around 20 years before it reached market saturation, the digital HDTV broadcast in the U.S. occurred in the summer of 1996, and the ATSC standard wasn’t finalized until the fall of 1998. By 2001, HDTVs were becoming common place in big-box retailers. Twenty years is a huge stretch. Consumers have a short memory, and far more people are likely to remember their 3D theater experience and become interested in replicating it in their home (unless they see “Clash of the Titans”).

DO NOT see a 3D movie in RealD 3D unless you are Sure they have swapped to a silver screen. I have compared systems and RealD theater have a habit of ripping off the customers. The onlly way it can look correct is to use silver, not white screen - similar to real IMAX screens. When they don’t the colors are severly off, and it is dim - and thus jerky. In short it Sucks compared to the other technologies.
As for Faux news…I’d argue what is real, but someone said it best in talking about man made global warming. If you don’t believe it, you have your head so far up your rear, you can’t hear.
Faux News watchers are drowned in emotions. They couldn’t decern a fact if it was as obvious as Obama can’t be both a communist and a socialist nor a Muslim and a radical Christian at the same time….but Faux viewers and the Tea Boneheads can’t figure that out, or any other facts - like the one where few people give a rats behind about them.
If Faux told them the jury was out that planes could fly, that it was all a conspirisy of liberal engineers….they’d believe it….and still get on the planes. (and we all know there ain’t many liberal engineers either).
Socialism…oh freekin please. Send back your SS check and then tell me how you are not a socialist also.
Recently checked out 3d at the local Best Buy. Have seen several 3d movies with most recent Alice in Wonderland.
First 3d was a distraction in the Alice movie because it muted the colors and bright picture that could have added to the experience. Saw Avatar good 3d effects not enough to make me want it at home.
The 3d TVs I have seen on display are too small to have any 3d impact. The effect collapses because the screen is only 55 inches or less. For this to draw one in the screen must be big, colors not muted and must be bright. From what I have seen the technology is not there. Save your money and get a good 2d tv and Bluray.
Fox News viewers aren’t used to the truth? Oh, you’re right, because they’ve been so numbed to the socialist myopathy of the MSM. Yes, the truth can be shocking when you face it. How will your distorted MSM look in 3D? Oh, wait, MSNBC, CBS, NBC & NPR only show the left signal so 3D will be impossible. Guess it is doomed.
Stephen, Great article and all very true.
We have sold a few Samsung 3-D HDTV so far and the clients are enjoying 2-D and 3-D with with excellent picture quality.
Our 3-D users have thoroughly enjoyed the 3-D experience and use Samsung’s 2-D to 3-D on the fly conversion to add more 3-D viewing.
We’re looking forward to Panasonic’s launch of the VT25 before doing much marketing on 3-D, but we are expecting brisk sales as these new high end HDTVs are a great choice for all 2-D and 3-D SD and HD content.
-Robert Zohn
Amazon is slashing 37 percent off the cost of Onkyo’s 3D-enabled AVR.
homeowners use the half wall in their great room as a room divider and as a place for video displays
Sayonara, set-top box? Or will it just take an energy-saving nap?
It’s hard to imagine life without remote controls, but it’s been a long, strange path to the modern incarnation we know and love today.
Perhaps you should realize that the conservative Republicans that have all the money and will be the early adopters simply because they can are the ones that watch Fox News.
Perhaps you’re one that thinks they have the money because they stole it from the poor people! Ridiculous…Capitalism is dying might be the 11th reason 3D could fail!!